Online gambling is designed to keep you playing longer. Apps and websites use bright colours, sounds, “near-miss” wins, instant notifications, and fast-paced games that trigger dopamine (the brain’s reward chemical) in the same way as drugs or alcohol. In South Africa, the 24/7 access on your phone, targeted ads on social media, and easy deposits make it far more addictive than traditional gambling. Many users report gambling more often and spending more money than they planned because there is no “closing time”.


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